Branding

So, I have a predicament. For Professional Practices, we are doing logos, business cards, business plans, a blog, and a site. That way when we actually get started we'll be ahead of the curve. Except I didn't think things through thoroughly and now I have a business card and such that I won't use.

My Paper Wings logo is light, airy, pastel. I want my art and style to evolve and grow towards dark, gothic, a little scary, and romantic.

I do not at this point want to change things, since it's kinda for a grade. Then again, this is for me, to be successful. Maybe I should talk to my prof and see if I can/should.

I also can't figure out quite what to do. My aim in the market is scattered and mostly inconsistent by day.